SINGING LAWYER COACHES OTHERS TO STEP INTO THE SPOTLIGHT!TM
Follow That Dream!TM (905) 882-1531
FOR IMMEDIATE RELEASE
Recently featured in Entrepreneur Magazine and described as a coaching dynamo by Publisher's Weekly, TSUFIT is the author of the award winning book, Step Into The Spotlight! : A Guide to Getting Noticed.
Fourteen years ago, TSUFIT was a litigation lawyer practising in downtown
Toronto’s prestigious Bay St. area. A Dean’s List graduate,
TSUFIT had recently given birth to her fourth daughter in four years
when she decided the time was ripe to follow her lifelong dream
of being a singer and actress. She bravely sent out a press release
to the media entitled “Litigation Lawyer Leaves Law for Limelight”
and then set about making that true.
Within months of leaving her law practice,
TSUFIT got herself booked at several Toronto comedy clubs and within
a year, this vivacious brunette was featured in a national television
interview with Erica Ehm.
Over the next few years, TSUFIT sang to
packed audiences at amphitheatres and festivals and on live radio
broadcasts (including C.B.C.’s Vinyl Cafe with Stuart McLean),
performed stand-up comedy on W.T.N.’s “She’s So
Funny” and snatched a recurring television role on Y.T.V.’s
“System Crash”, all airing nationally. In 1999, TSUFIT
released a CD entitled “Under the Mediterranean Sky”
co-produced by Juno award winning producer, Tony Quarrington, a
CD which received international airplay and appeared on many Top
Album lists, with interviews being requested as far away as Finland.
Throughout these years, other singers and
actors asked TSUFIT how she made the transition from lawyer to singer,
how she balanced having four children with her many other pursuits
and how she was so successful at promoting and publicizing herself.
TSUFIT is often described as a "superwoman" (a label she
downplays saying "all women are super. For us "multitasking"
is the norm. We don't know any other way.") Before she knew
it, TSUFIT was informally coaching a number of her friends, performers
and entrepreneurs, on how to get from here to there and TSUFIT's
coaching practice, FOLLOW THAT DREAM!TM,
“You only get one life” says
TSUFIT with a mischievous smile. “Who says you only get to
do one thing?”
The Toronto Star, in a feature
article, described TSUFIT as follows: "TSUFIT is a starburst
of energy - bright, bubbly and upbeat! TSUFIT's life and career choices
were also featured in a half hour documentary (a segment of
Second Chance: Making it Work) aired on Prime TV nationally.
TSUFIT continues to act and sing (that’s
her doing the tango under a Carmen Miranda headdress of tomatoes
on an East Side Mario’s commercial), but she says that officially
launching her coaching practice, “FOLLOW THAT DREAM!TM”,
in 2002 adds depth to her original dream. Several times a week,
TSUFIT is told that she should be a motivational speaker, no doubt
because of her infectious enthusiasm, but TSUFIT says she wants
to give her clients more than just a cheerleading session. She sends
clients home with customized “to do” lists so that the
momentum created leads to continued action between sessions.
“I often get excited by my clients’
dream businesses, so coaching them to achieve their dreams lets
me live a few more lives vicariously.”
TSUFIT begins by interviewing her clients,
(who range from photographers to real estate agents, computer consultants
to boutique owners, and of course performers), and then using the
little gems she usually uncovers, she helps them focus on what is
interesting and unique about them, and by seeing the glint in their
eyes, helps them determine where their real passion lies. This sometimes
leads to a slight shift in the focus of the business itself to align
it with her client’s underlying passion. TSUFIT then coaches
her clients on how to put together dynamic press materials, assemble
a personalized media list, and entice the media. Many clients, impressed
with her ability to establish an immediate rapport with people and
make them laugh, ask her to coach them on doing dazzling presentations
and 60 second introductions or “infomercials”for networking
the dream is blurry" says TSUFIT. "It's definitely there
and it's recurring but certain elements are hazy. Mine included
collaborating with one other person in a spacious Mediterranean
studio with a large white arched balcony overlooking the water.
I saw the room and the view from it quite clearly, but I didn't
know who the other person was, maybe a colleague."
She now realises
that the person she was collaborating with was in fact the client
she would be coaching, though she quips that she’s still waiting
for the balcony and the lake to materialize, as no doubt they will!
Check out TSUFIT's book "Step Into The Spotlight!--'Cause ALL Business is Show Business! : A Guide to Getting Noticed" " a Silver Medal Winner in the 2009 Axiom Business Book Awards.
For more information contact: FOLLOW THAT
DREAM!TM at (905) 882-1531
More about TSUFIT at www.tsufit.com
FOLLOW THAT DREAM!TM
8171 Yonge St. SUITE 148 THORNHILL, ON, L3T 2C6 (905) 882-1531
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