Want to Stand Out & Get Noticed in 2018?

Calling All Entrepreneurs!
Professionals, Authors, Speakers, Coaches, Consultants

Make This the Year You Finally


Tsufit Tsufit has an amazing mind! She has the ability to think very logically and very critically. She also has the ability to cut to the chase.... She has lit a fire under me!
Ida Shessel, Speaker, Facilitator and Author

Tsufit's coaching is incredible. The connection I felt with her right off the bat was unbelievable...in the time of just 1 hour, I got FAR more value than I had been expecting...smart, practical, & something I could walk away from the session with & take massive action on.
Sean Patrick Simpson, Entrepreneur

TSUFIT, the Author of the Award Winning Book

STEP INTO THE SPOTLIGHT! : A Guide to Getting Noticed,

guides entrepreneurs & professionals to


Will YOU Be One of Them?

CLICK HERE to REGISTER for Step Into The Spotlight! Program NOW!

Hi There! Tsufit here.

Since the release of my book, Step Into The Spotlight!,
I've received many inquiries from entrepreneurs who confess that

They HATE selling themselves!

They HATE cold calling.

They HATE chasing!

It's painful to have to grovel for business!

Isn't it?

Wouldn't it be amazing if you could totally BE YOURSELF
& still attract clients who will pay you money for what you've got?

If you could get the recognition & the respect you deserve?

You can.   How?

By becoming a known Expert. An Authority. A Guru. A Star!


My name is Tsufit and for the past several years, I've been coaching entrepreneurs to be stars, to get noticed, by the media and by the crowds. Some of these clients now have their own radio shows, TV shows, newspaper columns or have been named Entrepreneur of the Year. 

My own journey into the spotlight started when I left my downtown litigation law practice to become an actress, singer and comedienne. Within a few short years, I had landed a role as a comedic cafeteria lady on a national sitcom, my music CD made top album lists on radio around the world and I appeared doing standup comedy both live and on national TV. I got lots of publicity, radio, TV and feature newspaper articles and there was even a national TV documentary about my life and career.

Entrepreneurs and business owners and authors started asking me to show them how to attract attention and entice clients and before you know it, I’m a coach! No marketing degree, no coaching certification and still they come...

I have many clients with MBA’s and PhD’s and several who have been named Entrepreneur of the Year or Top 40 Under 40 before they even met me. So why do they come to me?

"What an amazing program! Her Speedy Gonzales way with heart brings the best out in people and made me focus on the what and how I sell my coaching for innovation. Her advise was worth a ton of money as I would have wasted lots on being lost in transition. Great program and worth every minute and penny for it! Even from a phone in Hong Kong!"
Dagmar Boettger, Coach. Hong Kong

Because I knew something that they didn’t know. That ALL Business is Show Business! And who better than an entertainer to show entrepreneurs and speakers and authors and “the suits” how to stand out and get attention. So that’s what I do.

When it comes to making anyone stand out of the crowd this lady can do it. Ten 10 years ago I had the good fortune of meeting Tsufit at a Board of Trade meeting. Everyone shared a bit about themselves and after a while - they all blended together. Then came Tsufit and she stole the show. After that I knew I had to work with her. She coached me and to put it in simple terms - unleashed the giant in me! I have had the good fortune of having Tsufit help me Step in the Spotlight. I believe she can help everyone looking to shine!

Kevin Huhn, Author, Speaker & Coach

Make THIS Your Breakthrough Year!

CLICK HERE to REGISTER for Spotlight 101 ONLINE Program NOW!

"Tsufit, You are absolutely terrific!
You’ve been incredible in building my confidence and my vision!”

Catharine Fennell, President, Market Yourself Smarter

My Spotlight Blueprint Contains the Secrets
to Transform You from Salesman to Star.

I get lots of inquiries from people who want to:
  • Get Known as Experts
  • Raise Their Fees or Prices (This is a BIG one!)
  • Stand Out in their Market
  • Get Recognition for Their Talents
  • Even Get Elected

Maybe You're One of Those People.

Maybe You Want to:
  • Get Publicity
  • Write a Book
  • Become a Speaker (or just speak to attract new clients)
  • Or Just Attract Clients Without Having to Sell or Chase!

"My investment in Tsufit's course - and in my own niche marketing - paid off within 48 hours of my new website launch. Amazing!
A mutual associate - a fellow realtor and a fellow course participant - connected me with exactly the brokerage I needed to further my career. This was an avenue I didn't expect at all, as I had not even considered changing brokerages, but I'm sure happy I did! Put it out there. Be your full self. They will come! Thanks, Tsufit!”

Shauna Arthurs, Realtor


The Spotlight Blueprint

Why Am I Finally Releasing an Online Program?

There are 2 reasons. One, I must confess, is entirely self-centered. You'll read more about that further down the page.

But the main reason is that...

For 8 of the past 14 years I have worked almost exclusively with clients on a 1 on 1 basis.

Many who couldn't afford the high end coaching fee asked if there was any kind of online program available.

And the answer has been "NO".   UNTIL Recently...

So, let me cut to the chase...



This is your invitation to register to take my 10 Week Online self-study program where you'll learn all about how to step into the spotlight! This program brings the Step Into The Spotlight! book to life with my new Spotlight Blueprint! Best of all, you'll learn how to apply it to YOUR business!

I HATE SELLING and LOVE ATTRACT. I have just finished the online training Step Into The Spotlight! LIVE. This program boosted me very much. Tsufit, your program is great and suits me particularly well. I feel in harmony with all your approach. All is great and in particular the audios and play-sheets. For sure, with this program, I am confident that I will perform a big "jump" into the spotlight. Thanks Tsufit!

Colette Cosimir, Paris, France.

CLICK HERE to REGISTER for Step Into The Spotlight! Online Program NOW!

Limited Spots Available For This Exclusive Program!

"Tsufit is actually putting us on the map!
Definitely! ...We first came to Tsufit in the summer to help us prepare and perform unique wine tasting events. We were particularly interested in developing more humour in our presentations.

We’ve been working with Tsufit for a few months now. When we started off, we didn’t know who we were. Tsufit gave us direction and helped us break out of boring mode. We now see there are great things ahead of us and we know we’re on our way. Great great coaching sessions.

It’s an incredible journey and we know Tsufit has a lot to do with it!”
Susanne Seelig-Mense and Georgia Chase, The Wine Ladies

PS. Editor’s Note:
This testimonial was given a few years ago. The fabulous Wine Ladies now have their own radio show on 1050 CHUM and a weekly newspaper column.

You'll be focusing on:
  • Naming Your Stuff (Your business, your products, your services, your book etc.)
  • Defining Your Niche & Attracting Your Audience
  • Choosing Your Role in the Marketplace (Your Persona)
  • Finding Your Story & Learning to Tell It Well
  • Getting Publicity & Finding Your Hook or Angle
  • Speaking to Attract Clients & Raise Your Profile
  • Writing & Marketing Your Book or Manifesto
  • How to Get Book or Product Endorsements
  • Creating Products to Increase Your Reach
  • Crafting a Compelling 30 Second Networking Infomercial
  • Leveraging the Celebrity Factor
  • Raising Your Status in Your Marketplace
  • Raising Your Prices!
  • And Much Much More!!

TSUFIT!! This stuff is amazing! I just revamped my niche and brand this week. The timing of getting your class on ICFLA was perfect. Last night, armed with a new 30 second infomercial, I gave it a go! I felt alive and electric. It's exactly what I needed and incidentally so did that networking group. ;) It was a trial run with this pitch but after what I heard from others in the room, I think I will stick with it! Thank you Thank You Thank YOU! Your tips, books, CD's were so very helpful in helping me find my voice!
Susan de Vriend, The Netherlands

CLICK HERE to REGISTER for Tsufit's Spotlight 101 ONLINE Program NOW!

You'll be working weekly for 10 weeks on branding, positioning, marketing, getting celebrity endorsements, speaking in public, 30 second networking infomercials, keynote speeches, publicity, product creation, creating a following, confidence & anything else you need to help catapult you into the spotlight!

"Tsufit… During the course of our conversation
I had occasion to refer you to Ted as a “genius”.
I must say that I mean that sentiment entirely!

Over the course of the six years that I have known you, I have seen you in action as an accomplished speaker and an inspiring counselor/consultant. The latter we had first hand experience of in our business.

Early on, my partner had difficulty speaking in front of groups. With your tutelage she learned to overcome that problem and has recently been featured both on radio and TV and appears in several community newspapers. You have not only helped in building her confidence as a speaker, but also in helping her define her image as the face of the company.

Our brand is now becoming well known. Over the course of last year, the number of schools served by The Lunch Lady doubled and is up a further 20% in the first six weeks of this year! We are currently serving approximately 6,000 lunches per day.

Congratulations on your new book. I am sure that this will allow you to inspire and assist others as you have done for The Lunch Lady. A true genius".

James A Essex, MBA, CA - Chairman, The Lunch Lady

But Wait! It Gets Even Better!

I sought out & interviewed some of the world's TOP MARKETING & PUBLICITY EXPERTS.
Experts like:
  • Dan Kennedy  (Marketing genius & author of the No B.S. series of business books)
  • Jay Conrad Levinson   (Founder of Guerrilla Marketing Books)
  • Al Ries  (Branding Expert & Co-author of groundbreaking book, Positioning)
  • Jordan McAuley   (Expert on how to market using celebrities)
  • Joan Stewart  (Publicity expert and former journalist)
  • And MORE!
I grilled these top experts about all the things you'll want to know to catapult your brand into a starring role! Keep reading and you'll find out how YOU can get your hands on those interviews on Audio CD!

CLICK HERE to REGISTER for Step Into The Spotlight! ONLINE Program NOW!

" Hi, my name is Chuck. I'm an estate litigation lawyer and Tsufit has been working with me, coaching me for the past several months and it's just been a
terrific experience!

I've been a lawyer for just over 30 years now...and what Tsufit has got me to learn is that certain parts of my practice really weren't working for me. I wasn't enjoying them, they were not productive and she's got me focusing now on the area that I really do enjoy and for the first time in a long time, I'm really looking forward to going to work every day.

Also, she got me increasing my hourly rate to a level that I didn't expect to achieve at this point, this quickly, also getting me to the point where I'm getting larger retainers from clients & even having clients give me more of a retainer deposit than I'm even requesting, which has never happened!

...Obviously something is working there. It's building up the confidence; it's the way I now come across to people that is making the difference.
So, Tsufit, whatever you're doing, keep on doing it, 'cause it's just terrific!

You're amazing!

Charles Ticker, LL.B. Estate Litigation Lawyer.

So, Whom Will We Accept?

This program is perfect for entrepreneurs, speakers, authors, coaches, independent professionals, CEO's, consultants and business owners--people who call their own shots.

This program is NOT suitable for network marketers, franchisees, poets, fiction writers, middle managers, employees or anyone who reports to a boss.

Will This Cost a Fortune?

Nope. Just $2497 $1997  (plus tax where applicable)

Remember the Old Story About the Guy Who Sent a $50,000 Dollar Invoice for Fixing a Machine by Just Hitting It With a Hammer?

So the story goes...this machine was broken and no one could fix it. They call in an expert. He takes one look, grabs a hammer and hits it once and delivers a $50,000 Invoice. The owner of the machine thought this was nuts so he asked for an Itemized Invoice. "$1.00 for hitting with the hammer. $49,999 for knowing where to hit it."

How do you put a value on learning how to stand out and get noticed? How to attract. How to raise your fee and get people to pay it gladly. It's priceless! Just ask yourself... How many houses would you have to sell (as a real estate agent) to make this back and more? How many new clients would you have to get? If you're charging what you're worth, the answer is probably 1 (or maybe even 1/2 of one). You know you need to finally learn the secrets to standing out and attracting once and for all, the secret to getting known as the expert you are. This program is about how YOU can do that!

" Hi, this is Diane Koz. My business is called The Art of Teamwork and I'm from Toronto, ON, Canada. I want to leave a testimonial for Tsufit. I've known Tsufit for a few years and I can say that she is not only an expert, she is the authority in getting people to step into the spotlight, step into their spotlight!

Why did I come to Tsufit in the first place was that I was feeling stuck, stuck with my business and right now I am unstuck and that is because of Tsufit. I've taken several of her courses, the 30 Second course in terms of 30 Seconds in the Spotlight, I've taken the Spotlight Blueprint course, the Book Creation course, and these 3 were not only exceptional, they were outstanding!

Tsufit is full of examples, full of ideas. She has a very logical approach to helping us see the light, so to speak. She starts with very small steps and we all end up taking giant leaps, which I think is the best way to go. Why not leap into the spotlight! And that's what Tsufit certainly helps us do. As I say, she's not the expert, I think she's the authority and I hold her even higher than an expert. She's the authority! She really knows her stuff!

Most importantly though, Tsufit really cares!
She cares about our success and she wants to help us get there. This is not just lip service. Tsufit really pours her heart and soul into everything she does. She cares about every one of us to the extent that after I finished the 3 courses that I did, I decided to continue to work with Tsufit. I'm on monthly calls with her and I have personal calls with her monthly in terms of a program that is really going to get me into the spotlight. I can't say much more about Tsufit than that but she's the best and I look forward to carrying on my work with her and I would encourage anyone who is at all stuck in any way shape or form and you really want to get into that spotlight, don't go any further, you call Tsufit because
she is exactly the person who will help you get there!
Thanks a lot Tsufit!

Diane Koz, The Art of Teamwork.

CLICK HERE to REGISTER for Step Into The Spotlight! Online Program NOW!


Because the program is available to you through audios and worksheets online, you'll pay less than the cost of two 1 on 1 VIP Sessions with Tsufit!!! (which are only available to graduates of this program anyway!)

Tsufit is one in a million!

Her insights, feedback and creative ideas are on the money when it comes to helping people explain what they do in a succinct and compelling way.

She has a way of focusing on your unique personality and how to make you shine, and make you memorable, even if you only have 30 seconds:)

Aviva Abraham, CPA
Group Benefits and Insurance Advisor

What About a BONUS?

Ok, Ok, you twisted my arm...

Remember those dynamic audio interviews with leading experts I mentioned?
If you are one of the first 17 to register

You'll Also Get:

11 Double Audio CD sets. (Total $497 Value! ) FREE! (You just pay for any applicable taxes & duty.) I call this The Spotlight Kit and I'll pack it up and send it out to your home or office so you can listen to these dynamic interviews again and again long after your 10 week program is finished.

Branding Cover The Power of Publicity Cover The Power of Price Cover The Celebrity Factor Cover Unconventional Marketing Cover You'd Look Great on the Radio Cover Confessions of a Serial Buyer Cover 17 Secrets of Stardom Cover Create Your Own Product

The Spotlight Kit Includes Tsufit's in depth interviews with leading marketing & publicity gurus & authors like Dan Kennedy-- the Millionaire Maker, Jay Conrad Levinson--the Father of Guerrilla Marketing, Al Ries-- co-author of the ground breaking book, Positioning, etc on the topics of the stuff we'll be working on-- pricing, publicity, branding, marketing, product creation, confidence and much much more!

CLICK HERE to REGISTER for Step Into The Spotlight! ONLINE Program NOW!

"This was amazing! I’ve been a Toastmaster for years and I’ve given many speeches so I thought, what’s Tsufit going to teach me that I don’t already know? But it was amazing. She helped me so much, she brought things out of me I didn’t know were there. Great stories. Great stuff, that’s going to make this a fantastic speech.”

Sylvia Morris, Sales Representative, Century 21 Leading Edge Realty Inc.
 Master’s Club Hall of Fame, #6 in Canada for Century 21, 2005

Do I Have to Travel?

Nope. That's the best part! You get to lounge around in your sweats & put your feet up 'cause you'll be in the comfort of your own home. No expensive hotel bills. No airport scanners. You'll work through the 10 Sessions and go through the Play Sheets and Charts and Templates on your own schedule.

"Tsufit is bright, bubbly and upbeat...”

The Toronto Star



"Tsufit is a complete 'say it like it is' visionary!

She has helped me find clarity when, believe me,
nobody else could!

She found clarity with what I truly do and who I truly am. She made me really understand that who I was and what I am doing was actually creating this "Bargain Movement" across Canada and not just selling bargains.

I truly could not have followed this path if I had not gone through extensive coaching with Tsufit. And, I have to tell you, this path is the right path. She's a woman of incredible insight and has incredible intuition on top of that.
There is no other like Tsufit."

Thanks Tsufit.

Jody Steinhauer, CEO of The Bargains Group (aka "Bargain Jody")
Canada's Favourite Bargain Resource www.bargainsgroup.com


Tsufit is known for her blunt approach and may not appeal to everyone! If you need your truth prettied up and tied in a pink ribbon, this may not be the program for you!

On the other hand, if you are serious about accelerating your path to getting known and getting noticed and can handle honest feedback, you'll LOVE this program!!

" Tsufit: You gave me more tips on how to publicize myself in 1 &1/2 hours than I've gotten in 20+ years of business....your marketing acumen is amazing.
You're also very funny!”

Gary Patton, People Development Coaches

Excited Yet?

I'm excited for you!

It's one thing to TALK about doing it.
It's one thing to READ a book about doing it.
But what counts is actually DOING IT!
This program will boost your confidence in every area of your life!


If Not Now, Then When Will It Ever Be
YOUR Turn in the Spotlight?

" Tsufit, you are brilliant!
You’ve helped me turn what I now realize was a mediocre presentation into an excellent presentation. I have a much higher level of confidence than when I arrived. Thank you so much - You’re great!"
Jennifer Beale, Unleash PR

QUESTIONS? Wondering if this program is right for you?
Email support@tsufit.com with your questions. Be sure to include your daytime and evening phone numbers. But don't delay if you want to grab these fabulous Bonus CD Sets!

"Tsufit has a wonderful way of finding out who you are, where you want to be, and should be, and how to get there. She and her Spotlight Program are the real deal. I highly recommend stepping in!"

Elly Fox, Graphic Designer

Why Didn't I Meet Tsufit Earlier?

The most common thing clients say to Tsufit is "Why didn't I meet you earlier?" If you're sure this program is exactly what you need, go ahead and click on the yellow Registration Button below now to reserve your spot! You'll be SO glad you did!

CLICK HERE to REGISTER for Step Into The Spotlight! Online Program NOW!

See you in the spotlight!